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They have brilliant products and services, but their website or sales page looks so....meh, they AVOID sharing it. They barely mentioning their service or half-sell their course, not wanting someone to second guess their purchase when they land on their website.
Which really isn't the best way to build a business, right?
Your online presence should make you EXCITED to share because you know it's the final step as new clients or customers make their way to checkout, sign-up, or apply.
It should be easy, enticing, and obvious how much that product or service will help. And yes, it should even help you make money while you sleep!